Adding images to websites is done to make them more attractive. However, by doing this, web pages become very dense and take time to load. Image optimization is an activity that ensures that your image is resized to 72 dpi resolutions without sacrificing its quality.

Adding images to website makes them more attractive, but also denser. This density leads to long website loading times. Web image optimizer can reduce the size of the images while maintaining its quality standard. It reduces their loading time on the web. When we do image optimization, we have to do it in such a way that it does not affect the quality of the image. Thus, we can say that web image optimizer means balancing visual aesthetics with efficient image loading time.

The reasons why we improve images for the web are simple to seek out. Internet users nowadays have become very impatient. Users today do not like to return to websites that take a lot of time to load. Therefore, the loading time is a prime factor for the popularity of any portal, which is dynamic or static in its content and design. Graphic images make up most of the content with text used for information. A webpage with suitably optimized images will garner repeat visitors. People who do e-commerce are greatly helped by web image optimizer tactics. Even with many images, they can do business normally. Prime examples are E-bay and Flip kart and other such sites.

Images taken by a digital camera are not in a web-ready format. Although, they are print ready, they are not suitably web ready. Cameras invariably record images under a variety of settings and most will export them in a format that is too large for web display. This may be true for most of the images that you may purchase on the web. However, there are photo-editing programs that allow you to save images in a file format that is compressed for web display. You may also be able to edit the images in terms of resolution or size. Therefore, these programs are very useful tools for web image optimization.

Programs like Photoshop or Photoshop Elements are two programs that allow image manipulation. In this software application, you have an option “save for web” in one of their menus, which will export your image in a web-optimized version. Using the tools available in this software, you are also able to resize or crop images. Manipulating images using Photoshop is changing the image’s size and quality. The quality of an image is measured in dpi or dots per inch. This measure gives the number of dots used in each inch of the image. A higher dpi indicates a higher image quality. But, this increase in quality also makes the image file larger.

Technically speaking, a web-optimized image should not exceed 72 dpi. An image also has its own dimensions that determine its size on the page. Some image editing programs refer to this as canvas size and it can be measured in inches or pixels. Therefore, image optimizing for the web is ensuring that your image is fine tuned such that it will load faster without sacrificing its quality. And we do have rich textured pages that keep the focus on the subject matter.

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